The recently merged companies operate a diverse multi-platform media company, content division and record label with a focus on youth culture.īorn Novemin New York City Hospital, Peter Bittenbender comes from an entrepreneurial household and was raised running around the floors of his father’s high-end printing firm Crafton, the offices of the visionary design magazine Graphis and the AIGA, all of which were establishments that his father at a one time or another was running. Peter Bittenbender is the Co-Founder of Decon and CEO of Mass Appeal. Jenkins is also the Creative Director for Mass Appeal magazine, a periodical some have dubbed the “National Geographic for urban culture.” Jenkins is also in the throes of two more book projects-the recently released Training Days, a book about early subway graffiti with noted documentarian Henry Chalfant, and a book about the Beastie Boys with surviving members Michael “Mike D” Diamond and Adam “Ad Rock” Horovitz. In 2013, Jenkins is releasing two books- The merciless Book of Metal Lists (Abrams) and Skin Graf (Prestel)-in addition to releasing a full length album with his hard rock band The White Mandingos. Jenkins released two books in 2008– Piecebook: The Secret Drawings of Graffiti Writers (Prestel) and the New York Times best seller The Way I Am, Eminem’s authorized biography (Dutton/Penguin). Recently, Jenkins has worked as a television producer, building his strong reputation as a creative via shows like Cartoon Network’s The Boondocks (creative consultant) Vh1’s The White Rapper Show (executive producer) and Miss Rap Supreme.
In 2000, Jenkins was awarded a fellowship to the graduate school of journalism at Columbia University (The National Arts Journalism Program) it was Jenkins’ rich knowledge of the history of New York subway graffiti that would deliver him to the ivy league. Martin’s Press) and ego trip’s Big Book of Racism (Reagan Books). ego trip would go on to produce two books-ego trip’s Book of Rap Lists (St. In 1994, Jenkins would co-found music journal ego trip-hip hop’s most respected critical voice. Thereafter, Jenkins would go on to be the music editor at Vibe magazine, and write about artists like Kid Rock and 50 Cent for Rolling Stone and Spin. By age 20, Jenkins would publish Beat Down, the first-ever hip hop newspaper. Sacha Jenkins, a native New Yorker, published his first magazine-Graphic Scenes & X-Plicit Language (a ‘zine about the graffiti subculture)-at age 17.
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